📣 29 — Campaigns
Campaigns are the store's marketing events — powerful boosts to customer spending that require Shopper Cards (and sometimes Harvest Cards) to activate. They represent the biggest single revenue multiplier a player can trigger.
📊 Complete Campaign Table
| Campaign | Cards Required | Budget Boost | Duration | XP Bonus | Special |
|---|---|---|---|---|---|
| Flash Sale | 5 Shopper Cards | +20% all budgets | 4 hr | +10% XP | Quick start, low cost |
| Farm Fresh Festival | 10 Shopper + 5 Harvest | +40% on farm displays | 8 hr | +25% XP | Farm Mode boosts stack |
| Grand Sale | 20 Shopper Cards | +50% all budgets | 12 hr | +30% XP | Store-wide mega boost |
| Harvest Mega Event | 30 Shopper + 10 Harvest | +65% overall / +90% farm | 24 hr | +50% XP | Crops grow 2× faster |
| VIP Night | 15 Shopper Cards | +60% VIP customers only | 6 hr | +40% XP | Only Tycoon+ customers |
⚙️ Campaign Mechanics
Activation
- Open the Campaign Panel (📣 icon or Cards tab)
- Select campaign type
- Spend required cards
- Campaign begins immediately with a visual banner/fanfare
- Timer visible in HUD throughout campaign
Stacking Rules
- Only one campaign can run at a time
- Campaigns do not stack with each other
- Shopper Cards do stack on top of a running campaign (apply to individual customers mid-campaign)
Campaign Effects
During a campaign:
- All applicable customer budgets are multiplied
- A Campaign Banner appears above the store entrance, attracting more customers
- Customer count increases by 20% (campaigns draw larger crowds)
- XP from all actions is multiplied by the campaign XP bonus
🌾 Farm Fresh Festival Details
This is the flagship farm-themed campaign:
- Exclusively boosts displays in Farm Mode or Hybrid Mode (when using farm goods)
- The 🌿 Fresh badge glows more prominently during this campaign
- Harvest Cards in the campaign requirement enable the 2× crop growth speed during the event
- Farm Token yield is also boosted by 20% during this campaign
💡 Design Note: Farm Fresh Festival is designed to be the reward for players who have invested heavily in the farm. A fully operational farm during a Farm Fresh Festival can earn 3–4× a normal day's revenue.
🌙 VIP Night Details
VIP Night is the most exclusive campaign:
- Only Tycoon, Celebrity, and Royalty/VIP customers spawn during VIP Night
- Regular customers are absent
- The store must have 10,000+ LP for VIP Night to attract meaningful numbers
- All luxury displays (Luxury Fashion, Royal Feast, Perfume Atelier) earn at maximum rate
- Exclusive VIP Night decoration (golden rope barrier) available to purchase during event
📅 Campaign Cooldowns
After a campaign ends, there is a cooldown before the same campaign can be run again:
| Campaign | Cooldown |
|---|---|
| Flash Sale | 1 hour |
| Farm Fresh Festival | 4 hours |
| Grand Sale | 8 hours |
| Harvest Mega Event | 24 hours |
| VIP Night | 12 hours |
🏆 Campaign Achievements
| Achievement | Requirement | Reward |
|---|---|---|
| First Campaign | Run any campaign | 100 XP |
| Campaign Pro | Run 10 campaigns total | 500 XP + 5 Cash |
| Harvest King | Complete 3 Harvest Mega Events | 2,000 XP + 20 Cash |
| VIP Host | Complete 5 VIP Nights | 1,500 XP + 15 Cash |
| Grand Opener | Earn 50,000 coins in a single Grand Sale | 3,000 XP + 10 Cash |