🏗️ 21 — Store Expansion
Store expansion is the primary long-term strategic investment in the store half of the game. Each new zone unlocks more floor space, new display categories, and higher-tier attractions.
🗺️ Zone Expansion Table
| Zone | Unlock Level | Size Added | Cost | Key New Feature |
|---|---|---|---|---|
| Zone 1 (Starter) | Lv.1 | 10×10 | Free | Basic food, beverages |
| Zone 2 | Lv.8 | +8×10 | 2,000 coins | Household, cleaning |
| Zone 3 | Lv.15 | +10×10 | 5,000 coins | Kids, toy section |
| Zone 4 | Lv.25 | +12×10 | 12,000 coins | Beauty, fashion |
| Zone 5 | Lv.35 | +12×12 | 25,000 coins | Electronics |
| Zone 6 | Lv.50 | +14×12 | 50,000 coins | Luxury section |
| Zone 7 | Lv.65 | +14×14 | 80,000 coins | VIP area, exclusive items |
| Zone 8 | Lv.80 | +16×14 | 150,000 coins | Royal Wing, premium only |
📐 Zone Layout Recommendations
Zone 1-2: The Essential Market
- Food & Grocery displays (rows 1–3)
- Beverages (row 4)
- Basic coin-op items (ATM, vending)
- Small decorations and plants
Zone 3-4: The Full Supermarket
- Add household/cleaning section
- Add kids/toy section
- Install first attraction (Aquarium or Kids Play Area)
- Health & Beauty section
Zone 5-6: The Department Store
- Electronics section
- Clothing & Apparel area
- Art & prestige decorations
- Grand Piano attraction
- Fountain as centrepiece
Zone 7-8: The Luxury Empire
- VIP Lounge attraction
- Royal Fashion, Perfume Atelier
- Crystal floors, gold inlay
- Royal Feast Counter
- Golden Gates entrance
🔑 Special Zone Features
VIP Zone (Zone 7)
- Separate entrance for VIP customers (higher spending, no queue)
- VIP Lounge unlocks here
- All displays in VIP zone receive +20% budget from eligible customers
- Requires 22,000+ LP to attract Celebrity customers
Farm-to-Table Section (Zone 3+)
A dedicated farm-themed section that can be placed in any zone:
- Farm Market Stand (4×3)
- Farm Corner Display (4×4)
- Herb Garden decorations
- Farm Fresh Basket display
- All items in section: +10% Fresh premium on top of normal rate
💰 Expansion Cost Multipliers
If a player wants to expand a zone early (before the unlock level), they can pay with Cash:
| Early Unlock | Cash Cost |
|---|---|
| 1 level early | 10 Cash |
| 5 levels early | 25 Cash |
| 10 levels early | 50 Cash |
| Before unlock level | Not available |
🏆 Store Rating
The overall store receives a Star Rating (0–5 stars) based on:
- % of displays stocked
- LP score tier
- Customer satisfaction (review ratings)
- Zone utilisation (tiles used vs. available)
- Number of active attractions
| Rating | Bonus |
|---|---|
| ⭐ 1 Star | Base |
| ⭐⭐ 2 Stars | +5% all customer spend |
| ⭐⭐⭐ 3 Stars | +10% spend, +1 Shopper Card/day |
| ⭐⭐⭐⭐ 4 Stars | +15% spend, +2 cards/day, Mystery Shopper 2× |
| ⭐⭐⭐⭐⭐ 5 Stars | +25% spend, +5 cards/day, daily Cash bonus |